In recent years, Microsoft has not had the best track record in supporting customer needs which has prompted many users to change to switch to Apple for the their personal computers. If you were going to have to migrate to an entirely new operating system anyways, why not go for the one with the better marketing and sleeker designs? I’d argue that the changes that made it necessary to make the switch to Windows 8 a migration as opposed to an upgrade were necessary to keep up with an evolving market, but it still alienated a lot of customers.
So What about Web Hosting?
I honestly feel that if you are hosting a website on a Windows-based server, you need to switch. One of the main reasons is that there is just so much more available in terms of open source software on Linux-based hosting. It’s faster, and most importantly it’s way less expensive. Especially if you use a coupon code it’s really inexpensive as a new customer. Unless your business specifically needs some system or piece of software that will only run on a Windows-based machine, you really should make the switch.
The Windows 8 Debacle
When Microsoft announced that Windows 8 was going to be released in 2012, many business users greeted the news with a sense of confusion. After all, Windows 7 had proven to be a very effective operating system. Coming out with a new version of Windows didn’t seem to be necessary, especially from the standpoint of businesses.
Microsoft should have understood that business adoption of a new operating system often takes a while. However, the company took the next step and decided that Windows 8 was going to be a total overhaul of the Windows OS, thereby ensuring it would be met with controversy.
While it might seem that constant evolution is a good thing, you need to understand the evolution often needs to be incremental. If you decide that your company is going to do a complete shake-up, it’s important for you to know that your customers fully support that move.
When Microsoft first floated the idea of having Windows 8 provide the same operating system for both PC machines and tablets, many of its core base were confused. At the time, Windows decided that it was going to get involved in the tablet market, but it wanted to stand apart from Apple and the competition. The decision to create the single operating system was based more on Microsoft’s own needs, rather than focusing on the needs of its clients.
Microsoft assumed that making such a radical change was going to attract attention. It did, but not quite in the way that the company might have wanted. From the beginning, critics and advance users decided that trying to force one operating system to work as both a touch device and a keyboard and mouse device was not efficient.
When early testing showed that many users were not comfortable with the new interface, Microsoft’s response was that it only took a little education as to how to navigate before users understood how to use it. However, when it comes to doing business, companies don’t want to have to retrain their employees on how to use a new operating system. At the same time, many of the higher management personnel were perfectly content to use the old Windows interface and did not want to make the jump into the newest Windows incarnation.
Possibly the worst offense that Microsoft made was failing to provide an option to return to the old OS interface. Many users would have upgraded to Windows 8 if they had a way to set it up the way they liked. Instead, Microsoft decided upon providing an operating system that was less customizable than its predecessors, making it less attractive for businesses to make the transition.
When it comes to your business, always make sure that you don’t fall into the trap of having change for the sake of change. While you might not be growing as a rapid pace, it’s important to remember that when you adopt changes that your customer base isn’t prepared for, you can actually wind up taking a step or two backwards.